Tag Archives: marketing

UNO Releases Results of Performing Arts Marketing Survey

According to a new citywide survey released Tuesday by the University of New Orleans Graduate Program in Arts Administration, the price of admission to a ticketed performing arts event is the greatest barrier to attendance in New Orleans. There is evidence, however, that if other marketing and communication issues are addressed, price could become less of [...]

What’s in a Name?

Everyone in New Orleans is aware of the rechristening of the Louisiana Superdome as the “Mercedes-Benz Superdome.” The naming rights for the 36-year-old dome were sold to Mercedes-Benz exclusively for 10 years in a deal estimated to be worth $10 to $12 million per year. That’s a pretty long-term investment. I wonder if there are [...]

Unleash Your Fun Side

Just as this issue went to press, the city’s tourism marketing agency announced a new advertising campaign that’s designed to convince potential tourists to visit New Orleans to “unleash their suppressed fun side.” Geographically, the campaign will focus on large drive-in cities like Dallas, Atlanta, Houston, Memphis and Chicago (Chicago is a drive-in market?). The [...]

February 2010 Letters

BITTERSWEET POTLUCK Just wanted to let you know that I received the “Super Potluck” box you sent me last week, and am enjoying looking through all the old issues. I moved to the New Orleans area in 1994 but didn’t really start getting into the music scene until 1997 or 1998. I haven’t missed a [...]

We Are the World

Lieutenant Governor Mitch Landrieu’s World Cultural Economic Forum once again takes place in New Orleans, with panels and showcases of our local music and culture. I’m thrilled to announce that OffBeat will receive the award for Outstanding Contribution to Cultural Tourism. It’s gratifying to know that almost 25 years of work yields recognition. But the [...]

More on Marketing

  Last week’s post on the jazz museum and jazz as the city’s marketing identity prompted some comments that merit response. After I wrote, “Centering the marketing of a city on music that people associate with sitting studiously seems guaranteed to produce unspectacular results,” CB responded: Festivals are fun but jazz is about sitting down [...]

New Orleans: It’s Good for You

  The announcement of the jazz museum and jazz performance space earlier today brought up something that continues to puzzle me. I understand New Orleans’ importance in the development of jazz and music in America, but I don’t understand making a musical form that has become the Black classical music that Rahsaan Roland Kirk thought [...]