WWOZ Expands with HD Station April 1, WWOZ-2

WWOZ, New Orleans best radio station–according to its multiple wins at OffBeat‘s Best of The Beat Awards–is expanding its presence by adding an HD radio station, to be called WWOZ-2. The new station should be operational as of April 1, according to Dwayne Breshears, ‘OZ’s long-time Program Director.

WWOZ logo, 2014

“WWOZ-2 will give us the opportunity to include a lot of the music that we haven’t been able to in the past,” said Breshears. “It will be 24 hours of New Orleans music. We want to also try to focus on music that hasn’t had a permanent spot in our programming, like bounce, hip-hop, and dare I say it–rock,” he said. Breshears said he “goes to a lot of conferences where we’re always reminded to keep growing our market support with a younger demographic. This will be a great way to reach a younger demographic and keep the support of  ‘OZ  thriving.”

It will also expand the station’s reach to include all forms of New Orleans music, outside of the programming that’s been in place for over 33 years. We applaud ‘OZ for taking this step to include the broad spectrum of New Orleans talent its programming.

An HD format has been available at the University of New Orleans-owned WWNO, which has two HD stations for jazz and classical music. The WWNO main station’s format was converted to a mostly-talk format about four years ago.

HD stations require a special receiver terrestrially, but the streams can be accessed by mobile devices and on computers.

  • TraveLAr

    Hi.

    HD for radio stands for Hybrid Digital, not “high definition.” It is a low power digital signal with sound similar to FM.

  • TraveLAr

    Hi.

    HD for radio stands for Hybrid Digital, not “high definition.” It is a low power digital signal with sound similar to FM.

  • HD Quality Sucks…By The Way!

    As already stated, HD does NOT stand for high definition. In actuality it doesn’t even stand for hybrid-digital. It is a completely misleading misnomer that that was created by the marketing department of the company that developed the technology and had the most to gain by HD radio’s widespread adoption. Here it is from Wikipedia:
    “According to iBiquity Digital, holder of the HD Radio trademark, the “HD” in “HD Radio” does not stand for “High Definition” or “Hybrid Digital”. It is simply part of their trademark, and does not have any meaning on its own.[2] The name “HD Radio” and logo were developed by Lexicon Branding”.
    PLEASE put a correction in this article to help stop the spread of this most false assumption. ‘HD’ as applied to this radio technology is, as best stated by Harry Shearer, “neither H nor D”. The sound quality is NOT an improvement over an analog signal in any way shape or form. To the contrary it is much worse. The often stated ‘CD quality’ is a total lie. At best the quality sounds like well piped in elevator music and at worst like your under water. If your CD’s sounded like HD radio does you would have returned all of them immediately after purchase. When WWNO decided to pull classical from their daytime analog station schedule I purchased numerous HD radios to be able to have that option. The sound quality even with the most expensive HD receiver options available is a huge disappointment. It is annoyingly muddled and phased sounding and totally and completely LACKS definition. What it really should be called is LD Radio. Now that would be accurate because THAT IS WHAT IT IS (Low Definition).