In a peaceful anti-racism call-to-action, Sam Price & the True Believers offer up an optimistic and uplifting message that upholds unity over division. On the heels of what has been a particularly tumultuous political season in the country, “We Believe” cuts through the noise and instead delivers a simple yet compelling statement: “Live and let live.”
For the music video – premiering exclusively at OffBeat – a cast of multi-racial New Orleanians mouth the song’s powerful lyrics, underscoring its overarching theme of inclusivity and communal peace. It’s the result of a months-long Kickstarter campaign in which 30 backers pledged $2000 to help the musicians bring “We Believe”‘s visual component to life. Filmed primarily in the Marigny and French Quarter, the video also includes a significant portion focused on a live performance, which took place at Blue Nile’s Balcony Room.
It’s one of the group’s most important works to date, arriving just a few months since its eponymous April debut. Inspired in no small part by America’s ongoing struggle for true equality, the video embodies what makes this country truly great: diversity and tolerance. As the group’s founder, Sam (whom fans will recognize from Honey Island Swamp Band and OTRA) Price, tells OffBeat, “We feel like the message of the song and video is an important one at this moment in our country.”