As we come out of summer hibernation, New Orleans Music Month kicks the Crescent City into overdrive. It’s quickly become an annual highlight, with organic partnership-based growth and unique must-see events.

Jeremy Cooker, New Orleans & Company vice president of marketing and special projects made it clear: “The fact is while you can hear great live music on any given day or night in New Orleans, October gives us the opportunity to really celebrate the musicians, cele...