At this year’s BUKU Music + Art Project, the multi-faceted platform FREEWATER will make its debut. Offering services in photography, filmography, music and more, the team spearheaded by Frankie Watts and Dominick “Mardi” Byrd bridges technology and creative arts—making it a perfect fit for BUKU. FREEWATER is also responsible for some of the city’s most in-demand parties.
What do you have planned for BUKU?
This year we’re focused on a custom activation to help create a new experience for fans of both FREEWATER and BUKU. Be sure to check in with us on social media for updates as we get closer. And don’t miss out on the after-parties.
How has FREEWATER grown since we last spoke, in 2018?
Since the last time we talked, the brand has just continued to evolve. We released our collab with k2o (keep 2 eyes open) featuring a winter jacket and pants. We hosted our first party out of town and are working on some more out-of-town events, including working with some major festivals. And of course, we can’t forget the opportunity we had to host our good friend Alvin Kamara’s pop-up shop the weekend of the NFC championship. Overall, we’re just continuing to cross goals off the list.
How do you foresee FREEWATER extending its vision beyond 2019?
It’s all about growth. One party out of town is not enough. One new jacket + pant combo is not enough. New Orleans is always going to be the hub, the headquarters for what we do but we definitely plan on continuing to take the brand and experience on the road.
Who is FREEWATER most excited to check out at BUKU and why?
We’re most excited to have Playboi Carti in town. We have been fans of his for quite some time now and have been waiting for his arrival to New Orleans. It’s been a long time coming so yeah… But you know, BUKU does a great job with their talent buying so the whole fest is going to be great.
How can FREEWATER help an up-and-comer execute their vision as an artist?
We’ve got a team fully dedicated to help any artist propel their vision through unique branding opportunities, video and photography, graphic design, etc… It’s all about tapping in. Our goal is to make sure that when these artists or brands are putting themselves out there, that everything is done professionally. When we work with someone, we are making sure that everything is being done to elevate the project to its fullest potential. We’re not cutting any corners over here.
Find out more at www.drinkfreewater.us.