Faubourg Brewing Company and the New Orleans Mardi Gras Indian Council (NOMGIC) announced a special partnership that will see the brewery launch a special edition 12-pack of the brand’s premium lager and a commemorative poster. The graphic design elements were selected by the Mardi Gras Indian Council, to celebrate the legacy and heritage of the culture bearers during the 2022 Carnival season. All proceeds from sales of the beer and poster will benefit the celebrated organization.
Proceeds from the sale of a limited-edition poster issued by Faubourg Brewing Company will support the Mardi Gras Indian Council.
This special edition of Faubourg’s flagship beer features an illustration showcasing the iconic look of the Mardi Gras Indians on the carrying carton. The partnership will also feature a limited-run commemorative poster that will go on sale to the general public through the Faubourg Brewing website and will be available for $40.
“The New Orleans Mardi Gras Indians are woven into the very fabric of our city’s culture, heritage and community,” said Gayle Benson, owner of Faubourg Brewing Company. “Their legacy and contributions have helped make Mardi Gras a cultural revolution that is unrivaled anywhere else in the world. Through this partnership, we are not only investing in preserving the history of the Mardi Gras Indians, but also ensuring this vital community element continues for generations to come.”
The limited-edition pack of Faubourg Lager is available for purchase through the remainder of Carnival season. The partnership between Faubourg Brewing Company and the NOMGIC will continue for years to come.
“In our commitment to the city and neighborhoods of New Orleans, we also know that this amazing place would not be what it is today without the enduring legacy of the Mardi Gras Indians and other cultural forces,” said Jason Daniel, vice president of marketing at Faubourg Brewing Company. “This is just the beginning of how Faubourg Brewing Company will continue to invest in the resources and people that make our city an iconic cultural destination.”
The New Orleans Mardi Gras Indian Council consists of chiefs from 18 tribes. Through this partnership with Faubourg and other donations through a unique QR code found on the limited edition package, the NOMGIC will continue its efforts with local education, youth development and preservation of Mardi Gras Indian heritage.
“The history of the Mardi Gras Indians is the history of New Orleans, and through this partnership, we will be able to tell our story for years to come,” said Bertrand Butler, founder/executive director of the New Orleans Mardi Gras Indian Council. “Our culture bearers are the essence that helps make Mardi Gras and other events around the city so distinct and vibrant. We hope that this partnership will serve as a beacon to get other businesses involved in preserving the people and places that make New Orleans what it is.”
The Mardi Gras Indians and their traditions have been a staple of New Orleans culture since the 1800s. Their suits are hand-sewn every year and worn for the special days throughout the year, including Mardi Gras Day, Super Sunday, St. Joseph’s Night and West Fest. Today, New Orleans is home to more than 30 Mardi Gras Indian tribes.
For more information, visit faubourgbrewery.com.
