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Live Nation to Open New Music Venue in Harrah’s Casino

Harrah’s Casino plans to build a 35,000 square-foot music venue called the Fillmore Theater on its second floor.

The new information comes courtesy of The New Orleans Advocate, which based its report on documents filed with City Hall last week.

According the publication, the theater will be operated by music industry powerhouse Live Nation Entertainment.

Evidently, the eventual opening of an entertainment venue in Harrah’s Casino was included as a stipulation in the company’s 1998 lease with the city-owned site. After years of non-compliance, the City Council sued the casino for breach of tract in 2004. When the lease was revised in 2006, the city added a clause that required Harrah’s to pay an additional $250,000 each year if its second floor was not being used in a meaningful way by late 2012 (the second floor has primarily been used for storage).

The ‎Fillmore Theater would be the latest addition to Live Nation’s “Fillmore” brand. A reference to the famed Fillmore East and Fillmore West venues that were operated by impresario Bill Graham during rock and roll’s heyday, the brand already includes locations in Denver, Philadelphia, Detroit, Miami, Charlotte, San Francisco and Silver Springs, MD.

The new venue would also mark the latest addition to New Orleans’ robust downtown theater scene, which has grown rapidly in recent years. Since 2009, the Mahalia Jackson Theater, Joy Theater, Saenger Theater, Civic Theater and Orpheum Theater have reopened their doors, making the theater field more crowded than it was in the years preceding Hurricane Katrina.